Avi Goldfarb

He is a professor of marketing at the University of Toronto's Rotman School of Management, the Chief Data Scientist at the Creative Destruction Lab, and a Research Associate at the National Bureau of Economic Research. Goldfarb is widely recognized for his contributions to understanding the economics of digital technology and AI. He co-authored the bestselling books “Prediction Machines: The Simple Economics of Artificial Intelligence” and “Power and Prediction: The Disruptive Economics of Artificial Intelligence.”