Drew Boyd

Drew Boyd co-authored, with Jacob Goldenberg, the book 'Inside the Box,' which addresses using Systematic Inventive Thinking (SIT) to drive innovation. He retired from Johnson & Johnson in 2010 after a career in marketing, mergers and acquisitions, and international development, where he founded and directed the Marketing Mastery program, an internal marketing university for the company. He now works as a consultant, speaker, and trainer in innovation, persuasion, and social media, and serves as an assistant professor of marketing and innovation at the University of Cincinnati.