Greg Crabtree

Greg Crabtree is the author of "Simple Numbers, Straight Talk, Big Profits!", in which he outlines "The Four Keys" to help entrepreneurs and owners unlock their business potential. He advises business owners to pay themselves a market-based salary to maintain an accurate view of their company's financial health, and advocates a minimum 10 percent pretax profit target for long-term stability. He has appeared as a guest on the Built to Last Podcast to discuss financial strategies.