Jean-Noël Kapferer

Jean-Noël Kapferer is a European authority on brand management, internationally recognized as one of the most influential experts in communication and brands. He has authored eleven books on the subject, all translated into multiple languages and widely disseminated worldwide. Kapferer is known for promoting key concepts of modern brand management and was a pioneer in advocating for brand identity, even before American academics recognized the concept. He is a Professor of Marketing at HEC – Paris, holds the Pernod Ricard chair on prestige brand management, and teaches luxury strategy in Beijing, Hong Kong, Seoul, and Tokyo. He holds an MBA from HEC and a PhD from Northwestern University, USA.