Jonah Berger

Jonah Berger is a professor at the University of Pennsylvania and an expert in word-of-mouth virality, viral marketing, social influence, and trends. With over 15 years of research on social influence and its impact on products and ideas, Dr. Berger has published extensively in top academic journals. His work is frequently covered by publications like The New York Times and Harvard Business Review. He holds a Ph.D. in marketing from Stanford's Graduate School of Business and a B.A. from Stanford University. Berger is also a popular speaker and consultant for numerous Fortune 500 companies, including Google, Facebook, and Microsoft.