Will Guidara

Will Guidara is an American restaurateur based in New York City. A 2001 graduate of the Cornell University School of Hotel Administration, he co-owned the Make It Nice hospitality group, which operated notable venues including Eleven Madison Park and NoMad. His work at Eleven Madison Park earned the 2016 James Beard Foundation Award for Outstanding Service and three Michelin stars. He is the author of the 2022 book Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect.