Kathleen M. Eisenhardt

Kathleen M. Eisenhardt is a Stanford professor, highly cited author, and co-director of the Stanford Technology Ventures Program. Her work explores how simplicity dominates complexity in life, business, and nature. She co-authored "Competing for the Future: Strategy as Structured Chaos," a George R. Terry Award winner and Amazon Top 10 Business & Investing book. Eisenhardt's research often begins with a dilemma, like the information overload discussed in "Simple Rules." She collaborates with students and colleagues to clarify unexpected solutions for academic, business, and general readers.